You can optimize your LinkedIn Company page with the following features:
Add Unique SEO Copy – Create unique, keyword rich copy for the Company Overview, Description, Products/Services, Promotions, and Status Update sections.
Optimize Your Page Design – Create designs for up to three banners that include strong calls to action and visually support your business model. Include a Thumbnail on each Product/Service listed; up to 5 can be featured. Include a YouTube video about the Product/Service on each landing page. Add copy for a promotion about to the service, that links to your website.
Optimize Individual Profiles – Each company page connects to an individual profile, and more than one profile can be linked with the page as a contact resource. Each optimized profile can create and participate in Groups, Answers, Discussions, and Add Events.
Target Audiences – Once the LinkedIn “default” Company Page is complete; you can duplicate it and adapt the content toward target audiences. You may choose to alter your page’s banner design, featured services, and text that will only show for specific designated page filters. This will ensure that the customized company pages are specific to the industry, job function, geography, etc. of your choice.