5 Proactive ways to manage your online reputation

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  • Brad Benton
    Keymaster
    Post count: 148

    5 Proactive Ways to Manage Your Online Reputation
    Online reputation can be determined by what people are saying about your business and how your business is perceived online. Understanding your online reputation, as well as ways to protect, enhance and manage this reputation has never been more important
    Tuesday 3 January 2012
    What is online reputation? Online reputation is how your brand is perceived online based on what content can be found in the Internet and can be highly influenced by what people are saying about your business.

    What is online reputation? Online reputation is how your brand is perceived online based on what content can be found in the Internet and can be highly influenced by what people are saying about your business. 
    In the digital age, search engines are the first online tool people use to search for information about the products and services of businesses before making a decision. Understanding your online reputation – as well as ways to protect, enhance, and manage this reputation – has never been more important. Several sources have confirmed that the quantity of online reviews directly impacts:

    1.Ranking in review sites
    2.Ranking in third-party distribution sites (OTSs)
    3.Ranking in search engines’ results pages
    4.Online Reputation
    Today, the most trusted point of reference is online reviews or the “virtual word of mouth”. These user-generated reviews enable potential customers to hear the comments of others about a particular product/service/business prior to making a purchasing decision.

    Reviews can be found in the form of numbered rankings, star ratings, recommendations, blog posts, photos and videos. These reviews appear on review sites, local business pages, reviewer profiles, news feeds, and social streams.

    Positive, qualitative reviews for hotels and other businesses can lead to:

    •Brand awareness
    •Improved search ranking
    •Increased click-through rate
    •Increased engagement and brand loyalty
    •Increased online visibility
    •User-generated content
    •Improved online reputation
    •Increased Revenue
    On the flipside, ignoring or not actively managing this “virtual word of mouth” can be detrimental to you business and revenue. This article provides 5 proactive ways to manage your online reputation and ensure that your hotel is seen in the best light possible throughout the web.

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