o One of the best lead sources is your hotel’s direct competitors. o Check the parking lot for company logos, vans, etc. o Check reader boards. o Have coffee in the lobby and look at luggage tags. o Spend the night at your competition and social with the other guests. o Get to know the front office team at your comp set and encourage your front desk associates to do the same. Be sure to advise your team not to EVER give out any hotel specific account information!