Group Business-Prospecting Past GRC-Standard Operating Procedure
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Let’s not kid ourselves-this one is older than dirt, older than the bible, older than Cleopatra’s nursemaid-but remember, some people still don’t do it-SO, remind them. The best way to get new group business on the books is infiltrate your old business on the books. Duh. Instant success, instant bookings, instant revenue-clever.